Week 5: Advertisement

Image of the week

Source: https://www.instagram.com/p/BY_6Itih-ab/?taken-by=glossier

I came across this image while scrolling along on instagram, it's from the brand glossier and they're advertising their new moisturiser- Body Hero. I'm fairly interested in the ways of marketing between now and in the past as you can tell now even a nude pregnant woman is modelling for a product. I also love this campaign because the selling point is that this moisturiser is literally for everyone, women of colour, pregnant or whatsoever, basically for anyone who love their bodies and wants their body supple, dewy and hydrated; the moisturiser is a hero for your body.

1948

Wynn Richards, Preparing Yarn for Weaving (National Cotton Council Advertisement), 1948 Gelatin silver print, 37 x 26 cm

Advertising photograph for National Cotton Council shows two fashion models superimposed on an image of a loom in a cotton mill.

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1951

Victor Keppler, Camel cigarette advertisement - woman in convertible, 1951 Color print, assembly (Carbro) process 31.5 x 46.6 cm

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1966

Unidentified photographer, Exakta girl, DDR (East Germany), Dresden, 1966

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1972

Unidentified photographer Advert for East German (Deutsche Demokratische Republik) pharmaceuticals, 1972 Colour photograph Collection of Brad Feuerhelm

2016

Plus size models for lingerie

In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size models.

"This Body," created by MDC-owned Laird+Partners, features Sports Illustrated swimsuit model Ashley Graham alongside industry colleagues Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt, wearing little or no clothing while boxing, breastfeeding and striking poses, delivering confident lines about their curvy bodies.

Bryant claims the networks rejected the commercial outright. ABC declined to comment to People, and NBC said it simply asked for minor edits as part of a routine review. Lane Bryant denies the latter, and also refuses to make any changes to the creative.

"We need to do a better job of representing the body," Brian Beitler, CMO of Lane Bryant, said during a South by Southwest panel that AdFreak attended on Sunday. "Our bodies are about what we do and it's not about how we look. … We don't believe that [body positivity] is just a women's issue, it's a human issue."

It's not the company's first run-in with controversy around its TV marketing. In 2010, the company alleged that ABC and Fox were unfairly restricting the number of times it could air another lingerie ad, also featuring Graham, while ceding passage to similar spots featuring thinner Victoria's Secret models. ("Requested edits" aside, both of Lane Bryant's ads are relatively tame, less about seduction than self-worth, especially compared to other lingerie spotsconsidered too racy for American TV.)

Source: http://www.adweek.com/creativity/lane-bryant-ad-ashley-graham-and-other-curvy-models-too-much-tv-170189/

2017

Winnie Harlow stars in Nike's New Air Vapormax Campaign

Winnie Harlow is a Canadian fashion model who found fame on America's Next Top Model. She was diagnosed with vitiligo aged four, a skin condition made widely known by Michael Jackson.Winnie had a difficult time at school because of the white patches on her skin and she was teased by children at school and called 'cow' or 'zebra'.

Winne Harlow was first discovered on Instagram by Tyra Banks and was subsequently picked to be one of the fourteen finalists of the twenty-first cycle of America's Next Top Model. Speaking on the show Tyra said: “Her skin breaks down barriers of what is considered beautiful.”

How we define beauty now is totally different from the past. What used to be considered beautiful is now irrelevant because we are living in this diversified world where everyone can be who they want to be because everyone comes in different shapes and sizes and it's heartwarming to see that people are embracing their own beauty and brands are open to endorsing and introducing different types of people to represent them.

Source: http://www.elle.com/fashion/news/a44687/winnie-harlow-nike-air-vapormax/

https://www.thesun.co.uk/tvandshowbiz/1754421/winnie-harlow-lewis-hamilton-vitiligo/